Aluminum alloy doors and windows will promote the

2022-07-22
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Brand is the soul of enterprise survival and development. Without brand, there is no future. The era of brand competition in the aluminum alloy door and window industry is approaching. From brand endorsement to accelerating innovation, from the rise of independent brands to brands has gradually become one of the standards for consumers to choose and buy. Guanhao doors and windows, the top ten brands of aluminum alloy doors and windows, believes that building a first-class door and window brand has become an important focus for aluminum alloy doors and windows enterprises to promote transformation and upgrading

recognize the way ahead and identify the focus of transformation and upgrading

for the aluminum alloy door and window industry with many years of development history, although it can not compete with foreign brands for a century, this is both a disadvantage and an advantage, which shows that we have enough room for development. Therefore, domestic aluminum alloy door and window enterprises should strive to build their own independent brands, accumulate brands through quality, management, marketing, innovation, intellectual property protection and so on, and expand and strengthen brands, which is not only related to the future of enterprises, but also one of the important focus and goal of enterprises to promote transformation and upgrading

transformation and upgrading is an arduous challenge to the aluminum alloy door and window industry and its transformation and rebirth. The complexity, complexity and complexity of its projects are beyond imagination. Aluminum alloy door and window enterprises should not lose themselves in the transformation and upgrading, but also maintain a clear and wise mind, identify the focus and recognize the way forward. We can't just wait and see and miss the important strategic opportunity. We should strengthen confidence, calm down and find the focus of transformation and upgrading, so as to walk leisurely and sail far in the journey of building the dream of upgrading the aluminum alloy door and window industry into a powerful country

transfer to control the market and control technology, and improve the dependence of users

the second choice of transformation is to develop towards technology or resources. The so-called "control technology" refers to improving the dependence of users on brand aluminum alloy door and window enterprises. Intel, regarded as a model for global door and window enterprises, is a typical representative. This kind of transformation is more difficult for Chinese aluminum alloy door and window enterprises. The accumulation and development of technology cannot be achieved overnight, especially in Europe, America, Japan and other countries, which have a technological blockade on us to some extent

although, the shift from simple processing and manufacturing links to market control and technology control is the direction of strategic transformation of aluminum alloy door and window enterprises. We hope that more Chinese aluminum alloy door and window enterprises will develop in this direction, so as to form the global competitiveness of China's economy. But not all aluminum alloy door and window enterprises can go in that direction

under the new economic normal, the aluminum alloy door and window industry has entered the market reshuffle. Many enterprises have declined in the survival of the fittest in the market, and many enterprises have risen. In this context, aluminum alloy door and window enterprises should have a dream to establish a first-line brand awareness, and clarify the direction of their transformation

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