The low-carbon economy of the two sessions has bec

2022-07-22
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2016 is the first year of the 13th five year plan. At the just concluded two sessions, the government work report gave new commitments to "energy conservation and emission reduction" and "ecological civilization construction". The "low-carbon economy and new energy" have become the wind vane of China's social development

2016 is the first year of the 13th five year plan. At the just concluded two sessions, the government work report gave new commitments to "energy conservation and emission reduction" and "ecological civilization construction". The "low-carbon economy and new energy" have become the wind vane of China's social development. The 13th five year plan is a key stage of China's green economic transformation, and the field of low-carbon economy has ushered in a period of development opportunities. The home furnishing industry has always been an important industry with the theme of environmental protection and energy conservation. At present, some of the top ten wardrobe brands in China, such as haolaike, Wrigley and federal Gordon, have grasped the wind direction as early as the 13th five year plan, and take low-carbon environmental protection as an important corporate philosophy. Nowadays, when small wardrobe brands follow the wind to promote environmental protection, the concept of environmental protection has been deeply rooted in the enterprise organization, raw materials, product production and market operation of Wrigley and other first-line wardrobe brands

haolaike wardrobe: original concept, public welfare bearing

Guangzhou haolaike creative home Co., Ltd. was listed on the A-share market in early 2015, becoming the second listed customized wardrobe brand after Sofia. After its successful listing, houlaike used the concept of "original customization" to shape the brand's environmental image. At the dealer conference in 2016, houlaike once again stressed that "original" is still the brand publicity Center, and said that the brand's marketing in the first half of the year will be combined with 426 world formaldehyde free day, delivering love to children and other public welfare activities to make an article on brand public welfare and social responsibility, so as to strengthen communication with consumers. By guiding the "low-carbon economy" to social welfare and communicating with consumers with the "original" concept, it can be said that haolaike has grasped the new trend of environmental protection

Wrigley wardrobe: taste customization, rest assured home

since Wrigley entered the big home market and operated the Wrigley wardrobe brand, environmental protection is the core appeal of the brand. In 2014, Wrigley teamed up with piano superstar Lang Lang to create a brand image of "customizing a tasteful home". At the same time, with the concept of improving people's home life quality, it provided global consumers with a healthy, environmental friendly, safe and reassuring home environment, and deepened the importance of environmental protection for the brand. Wrigley wardrobe adopts a safe and environmentally friendly board with zero formaldehyde emission - Hexiang board. The environmental protection standard exceeds European E1 level and Japanese F4 star level standards. In addition, its advanced equipment imported from Europe has accurately and carefully sealed the edge of the product, further ensuring the environmental protection performance of the product

taking environmental protection as the core of the brand and implementing the concept of environmental protection from top to bottom is an important factor for Wrigley wardrobe to quickly occupy the market in the past three to four years of operation, win the reputation of consumers and achieve nearly 200% growth. In the fierce market competition in the future, we can also feel the continuous rising power of Wrigley wardrobe

federal Gordon wardrobe: environmental protection technology, public welfare image

federal Gordon was founded in 2004. It is a Sino foreign joint venture jointly established by Singapore's leading high-end furniture brand "Gordon international" and Guangdong Federal furniture group. Maybe it's because of its international gene. Since its establishment, federal Gordon wardrobe has attached great importance to the implementation of environmental protection. Similar to Wrigley wardrobe, federal Gordon has also made great efforts in environmental protection plate and edge banding technology. On the other hand, federal Gordon wardrobe combines various public welfare activities, such as sponsoring Sohu public welfare traveler series activities, creating a brand image of simplicity, nature and public welfare, which complements the environmental protection concept of the enterprise

the "low-carbon economy" of the two sessions will quickly become a new trend in all walks of life. Maintaining the "low-carbon economy" is the responsibility of every enterprise in every industry. It is not only the top ten wardrobe brands such as hospitality, Wrigley and federal Gordon, but also the voice of "environmental protection" in the whole customization industry will become increasingly louder

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