Prospects for the development trend of the hottest

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Prospects for the development trend of the printing and publishing industry in the next 20 years (I)

at present, the printing industry is facing or will face many challenges. In the next 20 years, there will be some differentiation within the printing industry, some products will have a considerable market, while some printing products will go downhill. It is expected that the market of printing products will begin to shrink in 20 years. For most of us, those challenges are invisible, because the major print media is still maintaining a momentum of sustainable development

we divide printing products into 13 categories, about 100 kinds. Next, we will examine the main categories one by one and study their change trends in the next 20 years

The advertising volume of


comprehensive magazines and professional journals will be reduced. Since the number of pages of a journal depends on the amount of advertisements, the reduction of advertising page numbers should be equal to the reduction of page numbers. To meet the needs of interconnection, the promotion budget will be reallocated, making it possible to reduce the number of journal pages. With the further development of the new revenue model, the normal use of equipment will be affected during the printing period, and journals will promote each other and develop symbiotically with Internet. No one can replace each other. However, after 2020, the number of periodicals will be slightly reduced

1. Rising mailing costs have led journal publishers to publish and distribute some electronic publications to reduce pressure

2. With the further improvement of e-readers, e-publishing will pose a threat to traditional magazines and academic journals

3. On demand printing will be applied in bookstores and some companies or families. Users can choose to print the articles they choose. The printing of some magazines will be transferred from factories to homes or offices

4. Although with the development of economy, the advertising cost will rise, and the advertising share of the publishing industry of magazines or academic journals will decrease, resulting in the reduction of printed page numbers of journals

5. Publishers will be committed to building a standardized database, making it possible to publish printed editions, diskettes or download them directly in electronic form

6. As business owners or other practitioners continue to develop new periodical consumption markets, the number of printed and electronic magazines will continue to rise


the newspaper publishing industry will shrink significantly. Because newspapers face challenges in both Internet and advertising. The immediacy and comprehensiveness of the Internet are beyond the reach of newspapers, and the space of printed newspapers is limited

Internet has become the main delivery channel of classified advertisements. Since newspapers still maintain a certain market share, they can earn income from advertising circulars and advertisements (2% ⑴ 00% FN) and other advertisements. But on the whole, newspapers are facing the most severe challenges in the new media era

1. Newspapers and other media have fought for advertising, and have lost a certain market share

2. In order to obtain the necessary conditions for the release of promotional advertisements and the publication of advertisements, newspapers will have to expand the coverage of readers

3. With the further improvement of e-readers, electronic publishing is not only a threat but also a development opportunity for traditional newspapers

4. Newspapers will face the challenge of providing information through electronic media or print media

5. The competition of advertising share in newspaper publishing industry will intensify

6. The data repository of newspapers will become one of the major assets of the industry that the price of recycled waste plastics is much cheaper than the rising price of plastic raw materials in recent years. The operation of access permissions to these information resources will become the main source of income for newspapers


as the publication of reference books and academic materials is shifting to electronic media (such as online publishing or publishing in the form of so-called e-books), the publication of printed books will decline slightly. The main development trend of printed books will be on-demand printing, which is the so-called single book publishing. Before 2020, e-books will not pose a serious threat to becoming printed books. In addition, more people will publish books and promote them on the Internet. As long as consumers need printed books, they can print them in bookstores immediately

1. The demand for reducing the cost of unsold books and inefficient operation in other aspects will become increasingly strong, thus accelerating the development of new book production, distribution and sales models

2. With the further improvement of e-readers, e-books will pose a threat to traditional books. Reference works will first be published in electronic form

3. Book printing will shift from centralized production to fixed-point printing close to consumers. At the same time, ATM technology will be applied to the book printing industry

4. Primary and secondary schools will be equipped with computers and use electronic media, thereby reducing the demand for textbooks

5. By 2020, the self funded publishing market has a promising prospect. Japanese injection machine manufacturers hope to use this lower cost carbon fiber composite processing technology to manufacture carbon fiber composites, and regularly publish personal newsletters, magazines, vacations and other materials

6. The bookstore will continue to operate the book business, but it is also a center for on-demand printing and e-book downloading

7. Services that help independent publishers or authors, technical support and marketing will be innovative and applied to specific business activities


the page numbers of commercial and consumer catalogs will be reduced, but the categories of catalogs will increase. Targeting delivery will become a norm and guide the recipient to visit relevant stations. Here, push media and traction media will work at the same time. This will result in a slight reduction in the number of prints of the paper catalogue

since a certain proportion of the population has not gone online, or can not go online directly, it is also necessary to carry out direct sales through letters or manual delivery

1. The consumer catalogue will exist as a "traction" medium and become a supplement to company stations and retail outlets, because this catalogue can also show consumers the products recommended by businesses and publicize more product information

2. The printed catalogue will use different digital printing, hardcover binding and other production methods

3. Since the function of the catalogue is mainly to promote or guide the recipients of the selected market to visit the merchant's station, rather than directly obtain orders through the catalogue, the number of page numbers of the catalogue is likely to decrease in the next few years. Of course, the catalogue will also provide sufficient purchase information

4. The reduction of the number of pages in the catalogue will be implemented due to the rise in mailing costs, because first-class mail will be reduced, and the postal system requires that the postage of all mail items be increased

5. By 2010, e-mail will be linked with physical mail, thus promoting the development of the e-mail market. There will still be a digital gap between the technology owning class and the technology poor class, which will make the promotion of paper catalogue still have a market

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